digital marketing,digital strategy,UI & UE strategy
RB Hospitality Pte Ltd, a hospitality assets owner & operator, always striving to provide excellence in service ang guests' experience. A new thinker in the accommodation market with a global vision.
Responsible for developing E-commerce strategies in achieving the organisation's goals and objectives. He/She will manage social media, website, electronic direct mailers, online reviews, SEO/SEM and blogger engagement.
Duties & Responsibilities:
• Devise strategies to drive online traffic to direct booking, manage OTAs, social media platforms & other booking channels.
• Monitor and execute the social media strategies for the hotel, improving guest reviews online, esp. TripAdvisor and endure hotel online rankings achieve KPI positioning.
• Track conversion rate and make improvement to the website.
• Achieve KPIs given by utilizing a range of techniques including paid search, SEO & PPC.
• Review new technologies and keep the hotel at the forefront of developments in digital marketing and e-commerce.
• Create all-rounded digital campaigns for Transient Room Campaigns and F&B Promotions using a myriad of tools.
• Develop and manage digital marketing campaigns for E-commerce enhancement.
• Create online brand and product campaigns to raise brand awareness.
• derive, support and implement all enhancement efforts for Brand website.
• Assist to improve the usability, tracking, design, content and conversion of the e-newsletter, hotel website, OTAs and other form of online channels.
• Ensure all TripAdvisor reviews are replied to.
• Prepare and evaluate customer research, market conditions and competitor data.