Digital Marketing Manager - Full-time | Hong Kong
A job to jump out of bed for!
Hush Home is a new lifestyle brand focused on sleep. Our core mission is to help our customers sleep better because we believe every great day starts the night before.
Our business has 4 core components:
Designing the perfect night's rest. Based in California, our R&D team uses a consumer-focused design approach to design and test the most innovative materials to create the perfect mattress, pillow and sheets.
Offering a delightful shopping experience. We drive sales through a content-rich, easy-to-use website as well as a unique offline retail experience (ie, pop-up bedrooms around HK). Even in our physical locations, customers will buy our products on our website.
Improving the customer experience. We will offer free delivery, 100-night home trial, and free returns. We will have multiple integrated touchpoints with the client: in store, livechat on the website, whatsapp, email, and/or phone.
Offering luxury products at affordable prices. All our products are designed using 5-star hotel-grade materials -- and the best thing is, by selling primarily online, we're able to sell a luxury product at a fraction of the price of traditional retailers!
As an early stage company with rapid growth ahead of us, Hush Home is looking for a dynamic entrepreneur to join as our Digital Marketing Manager. An ideal candidate for this position would be a an expert and thought leader in sales and marketing (retail and digital), customer acquisition, social media, email marketing, project management, data analysis and optimisation, who is obsessed with omni-retail strategies and the internet, has creative ideas, and has exceptional verbal and written communication skills. This person will be responsible for sales and marketing campaigns in Hong Kong, including our day-to-day paid sales and marketing campaigns (retail and digital), social media, email marketing, affiliate sales, KOL program, and affiliate program to optimize conversions and ensure ongoing community engagement and growth.
Your Dream Job
Think out of the box and develop creative strategies to sales, awareness, engagement, and customer acquisition and retention
Manage sales and marketing performance targets across retail and digital (spend, lead generation, conversion and ROIs)
Manage campaign tracking and reporting for existing paid channels in search (Google AdWords), social (Facebook), and content (Outbrain, Taboola)
Use data to evaluate acquisition channels and continuously optimize campaigns to drive down CPA, CPCC advertising platforms
Develop advanced audience segmentation, prospecting and retargeting strategies
Manage conversion tags / pixels for CPC campaigns
Manage our social media channels (Facebook, Twitter, IG) and communicate with users directly
Brainstorm social media content calendar and execute on creative social campaigns
Identify opportunities and facilitate the collaboration with influential KOLs
Manage strategy and execution of our email program, including our email calendar, creative briefing, testing plans, and prioritisation
Be updated on new acquisition channels, social media trends, and all things digital
3 - 5 years experience in digital marketing
Fluent in English and Cantonese (additional languages, like Mandarin, are a plus)
Knowledge of CPC advertising techniques and bidding strategies
Experience in managing substantial advertising budgets
Analytical and imaginative (understand the data while getting creative to propose actionable insights)
Experience in social media, community management, digital media, and customer experience
Experience in email personalisation, best practices, delivery metrics and tech integrations
Proficient knowledge in third party analytics platforms and attribution technology
Ability to multi-task and manage various projects at once in a fast-changing atmosphere
Start-up and ecommerce experience a plus
Lover of memes and funny online content
What We Offer
An opportunity to join a young and dynamic startup
Grow personally and professionally as Hush Home scales
Gain insights to all relevant aspects of launching a digital company
Work with a dynamic and highly motivated team with flat hierarchies
Experience great working atmosphere in an international environment
Challenging and diversified tasks with direct responsibility
Free pillows and sheets after you join + great discounts for friends and family!
You will be working with Rick Chen, Director
Salary range / month : HK$ 20k-40k