Job information

$ 4,000 - 7,000 SGD per month

Job Description

Job description & requirements

Head of Paid Marketing

REINVENTING BANKING IN SOUTHEAST ASIA 
Today in Southeast Asia, 50% of small medium businesses don't have access to credit because banks do not make enough profit on small size loans. Through innovative technology tailored to small business owners, now they can access Fast and Small loans, and contribute to the real world. 

ASPIRE CAPITAL is a technology organisation that serves small businesses with convenient & inclusive financial services. We started Aspire with one thing in mind - serve small business owners with speed and simplicity. No long waits, paperwork, or hidden fees like other financial institutions - so business owners could concentrate to grow their businesses. Fintech is the next massive industry that needs to be disrupted in Southeast Asia, the fastest growing Internet region in the world. Aspire is an early stage FinTech startup accelerated by Y-Combinator (#1 Worldwide incubation program). At Aspire it's more than hiring the best talent, we believe that having the right person on the right seat, leads to the creation of better product & services to the businesses we serve. The candidate will be based in Singapore and will have the unique opportunity to work closely with the founders of Aspire and build the company together. 

CULTURE MATTERS Our "Three Core Values" play an important role in the company's approach towards operations, recruitment, staff assessment and remuneration.

  • Trust: Employees & customers trust one another & share a community of strong belonging. We share responsibilities & achievements as a team.
  • Purpose: Serving our customers is 'why' Aspire begins. Reinventing banking to serve our customers is what motivates us to go ahead. 
  • Wisdom:  Become the expert in what your do, at the highest levels. Then, share this knowledge with others

About the Role

The Head of Paid Marketing role is one of the key roles in the growth team. You’ll be tasked with developing and building out our paid marketing channels in a full funnel manner (research, acquisition, activation & revenue). You will also be participating in building and optimising distribution channels for our content.

Your responsibilities:

  • Understanding the digital customer journey and optimising the funnel for it
     
  • Test & validate the use of paid marketing channels including, but not      limited to Google & Facebook suite of properties (gdn, youtube, search, facebook, Instagram, messenger, fb audience network, linkedin)
     
  • Test new paid marketing channels (quora, pinterest, snapchat, offline)
     
  • Building processes for reporting, creative refresh & optimization
  • Setting up feedback loops that drive customer feedback through growth into product
  • Setup and experiment with attribution models
  • Optimise campaigns to reach CPA & ROI targets
     
  • Participate in growth meetings that include an opportunity to contribute to high level      strategy

Your profile

  • Minimum 3 years experience in a paid marketing role at a start up or agency
  • Ability to think big as well as work on a granular level for optimisation
  • Familiar with ad creation and reporting tools (adwords, FB ad manager etc.) 
  • Able  to craft and execute strategy
  • Aptitude to manage executive level relationships
  • Has strong potential to move into a leadership position
  • Excellent verbal, written & presentation skills
  • Strong interpersonal and social skills
  • Thrives in a fast-paced environment
  • Enjoys building things
  • Multilingual abilities is a plus
  • Experience with CRM marketing is a plus

Culture

What’s it like working at Aspire?

CULTURE MATTERS 

  • Trust: Employees & customers trust one another & share a community of strong belonging. We share responsibilities & achievements as a team.
  • Purpose: Serving our customers is 'why' Aspire begins. Reinventing banking to serve our customers is what motivates us to go ahead. 
  • Wisdom:  Become the expert in what your do, at the highest levels. Then, share this knowledge with others.

With these values in mind we will push our boundaries to achieve the highest goals.

Aspire for more and enjoy the ride!